The most noteworthy dark horse brand in the new consumer market this year is Laifen. Laifen's pricing is extremely clever. I did not blindly choose low prices, nor did I follow the trend of taking the "high-end route", but chose the "middle-class replacement" road, which not only widened the gap with Dyson, but was also significantly higher than the cheap hair dryers on the market of about 100 yuan. Whether it is young people who are discouraged by high prices, or the new middle class who have returned to rationality and downgraded consumption, this price is very attractive.
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