The price of vegetables "suddenly rises and falls." When the price is high, the residents can not afford it, and when the price is low, it hurts the interests of the farmers. This phenomenon shows a cyclical change. After investigation and analysis, the author believes that the contradiction between small farmers’ small-scale production and the large market is the root cause of this problem. The lagging information of vegetable production and marketing, many circulation links, long price chains, and low branding are also important factors affecting this problem. factor. And put forward some suggestions on strengthening information construction, adjusting planting structure, strengthening brand building, agricultural super docking, agricultural insurance, etc.
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