最佳期望目标最佳期望目标是指对谈判方最有利的一种目标，也可以说是一种最

The best desired goal The <br>best desired goal refers to a goal that is most beneficial to the negotiating party. It can also be said to be a kind of optimal desired goal. It is a goal set with the best result. It is generally impossible to expect That is, so there is little possibility of realization. Nonetheless, this does not in the least mean that the best desired target has no effect in the negotiation. The best expected goal is the topic of the negotiation. If an honest negotiator puts forward the goal he actually wants to achieve from the beginning, he may never achieve this goal in the end due to the psychological effect of the negotiation and the actual interests of the opponent. Take a certain chemical product export negotiation as an example. The exporter actually only wants to make a deal with CIF NEW YORK USD500/MT. At the beginning of the negotiation, he may quote 800 US dollars. This 800 US dollars is the best expected target, which is higher than his actual target. 300 dollars more. Obviously, unless the exporter has an absolute advantage over other exporters, the importer will never fully accept the 800 US dollar quotation. It is entirely possible that the importer deliberately lowered the other party’s offer and only agreed to the other party’s offer based on the information he knew or knowing that the other party’s reserve price was US$500, so that the negotiation could proceed and the initiative was in his own hands. In this way, after several confrontations, the two sides cited various reasons to demonstrate, the result of the negotiation may be neither US$800 nor US$300, but about US$500.

最佳期望目标<br>最佳期望目标是指对谈判方最有利的一种目标，也可以说是一种最优期望目标，是以最好的结果来设定的目标，它一般是可望而不可即的，因此很少有实现的可能性。尽管如此，这丝毫不意味着最佳期望目标在谈判中没有作用。最佳期望目标是谈判开始的话题。如果一个诚实的谈判者一开始就提出他实际想要达到的目标，由于谈判心理作用和对手的实际利益，他最终可能永远达不到这个目标。以某种化工产品出口谈判为例，出口商实际只想以CIF NEW YORK USD500/MT成交，谈判一开始，他可能报价800美元，这800美元就是最佳期望目标，这个数字比他的实际目标多300美元。显然除非该出口商具有与其他出口商相比绝对的优势，否则进口商绝不可能完全接受这800美元的报价。进口商完全可能根据了解的信息或者明知对方的底价是500美元，为使谈判进行下去、主动权掌握在自己手里，就故意压低对方的报价，只同意出300美元。如此这般，几经交锋，双方列举各种理由予以论证，谈判结果可能既不是800美元，也不是300美元，而是500美元左右。

Best expected goal<br>The best expected goal refers to a goal that is most beneficial to the negotiating party, which can also be said to be a kind of optimal expected goal, which is set with the best result. It is generally expected but impossible to achieve, so it is rarely possible to achieve it. However, this does not in any way mean that the best expected goal has no role in negotiations. The best expected goal is the topic at the beginning of the negotiation. If an honest negotiator puts forward the goal he actually wants to achieve at the beginning, he may never achieve this goal because of the psychological effect of negotiation and the actual interests of the opponent. Take the export negotiation of a certain chemical product as an example. The exporter actually only wants to conclude the transaction with CIF New York USD500 / Mt. at the beginning of the negotiation, he may offer us $800, which is the best expected target, which is 300 US dollars more than his actual target. Obviously, unless the exporter has an absolute advantage over other exporters, it is impossible for the importer to fully accept the offer of $800. According to the information or knowing that the reserve price of the other party is US $500, the importer may deliberately lower the offer of the other party and only agree to offer us $300 in order to keep the negotiation going and take the initiative. In this way, after several confrontations, the two sides cited various reasons to demonstrate that the outcome of the negotiation may not be $800 or $300, but about $500.