Nikon produces high-end quality lenses, cameras and optical instruments. The brand mainly focuses on the photography business. Under the demographic segmentation, it is based on age, salary, occupation, interest in psychological segmentation, and people's mentality. The three age groups that Nikon focuses on are 18-35 years old, 36-45 years old and over 45 years old. Individuals who are interested in photography and share pictures on social media.
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