Thirdly, the new product information release mode is introduced into the new product diffusion model for the first time, and the types of new product information release mode are obtained. Analyze the impact of different new product information release methods on new product diffusion. Finally, the model constructed in this paper is compared with the traditional infectious disease model to verify the rationality and effectiveness of the model. The research results are helpful for new product marketers to formulate scientific and accurate marketing strategies and provide decision support for new product managers.<br>
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