In order to successfully carry out the entire negotiation activity, we should make full preparations in advance, establish and strengthen the awareness of cross-cultural negotiation, in-depth understanding of the differences in motivation, customs, cultural background, negotiation style and decision-making of different negotiation opponents, targeting different cultures Flexible use of specific negotiation strategies. Negotiators must fully understand and respect each other ’s cultural customs from beginning to end, and create a harmonious atmosphere for negotiation between the two parties. Only in this way can the failure of negotiations due to differences in customs and taboos be avoided.
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