在手机市场如此饱和的情况下，苹果公司推出的iphone价格并不低，却在

In the case of such a saturated mobile phone market, the price of the iPhone launched by Apple is not low, but it has achieved extremely high sales in a very short period of time. In response to this phenomenon, this article is based on the basic theories related to consumer psychology, combined with The actual situation of domestic consumers, analyzes the consumer psychology of Apple mobile phone consumers and the reasons for their formation, and puts forward relevant suggestions, hoping to better utilize this kind of psychological power services on the basis of in-depth understanding of the consumer group psychology of Apple mobile phones For major companies.

In the mobile phone market is so saturated, Apple launched the iPhone price is not low, but in a very short period of time to obtain a very high sales volume, in response to this phenomenon, this article is based on the basic theory of consumer psychology, combined with the actual situation of domestic consumers, analysis of Apple mobile phone consumers' consumer psychology and its formation reasons, and put forward relevant recommendations, hoping to better use of this psychological force to serve major enterprises on the basis of a deep understanding of Apple's mobile phone consumer group psychology.

In the case of such a saturated mobile phone market, Apple's iPhone price is not low, but in a very short period of time to obtain a very high sales volume. In view of this phenomenon, based on the basic theory of consumer psychology, combined with the actual situation of domestic consumers, this paper analyzes the consumer psychology of Apple's mobile phone consumers and its causes, and puts forward relevant suggestions, hoping to promote the development of the market Hope to make better use of this kind of psychological power to serve major enterprises on the basis of in-depth understanding of the psychology of Apple mobile phone consumer groups.<br>