Dreamy uses social media marketing to promote its promotional strategies to consumers. The key platforms throughout the process include Facebook, Twitter, Instagram and YouTube. In addition to publishing content organically, Dreamy also uses its rich demographic data to target specific consumer groups and new audience groups and invest in paid social media activities. All creative content highlights the now iconic logo, which is the key driving force of its brand awareness and brand equity, and it is a symbol of dreams that it invisibly brings to people. The brand also uses this digital activity to engage in dialogue with consumers, build closer brand buyer relationships and contribute to successful consumer retention.
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