国内外针对游客网络口碑传播意愿的研究课题较为缺乏，可借鉴的研究成果不多

More a lack of domestic and foreign tourists for research wishes network of word of mouth, not many can learn from the research results, this paper draw on key indicators influencing factors for the spread of consumer word of mouth traditional environment at home and abroad in the course of the study, combined with the network environment and tourism consumption situation, learn from Wu Chuan table (2013) willingness to spread word of mouth network of tourists from the three main factors affecting tourism object, subject and subject-object relationship unfold.

Domestic and foreign for the tourists network word-of-mouth communication will be less research topics, can learn from the research results are not much, this article in the course of research mainly learn from the traditional environment of consumer word-of-mouth transmission of the main indicators, and combined with the network environment and tourism consumption, learn from the Wu Chuan table (2013) to travel The influence factors of the willingness of the word-of-mouth communication of the guest network mainly start from the three aspects of tourist object, subject and the relationship between the main guest.

There are few research topics about Tourists' online word-of-mouth communication willingness at home and abroad, and few research results can be used for reference. In the research process, this paper mainly refers to the main indicators of influencing factors of consumers' online word-of-mouth communication under the traditional environment at home and abroad, combined with the network environment and tourism consumption, and refers to the main factors of influencing tourists' online word-of-mouth communication willingness from wuchuanbiao (2013) It should be carried out from the three aspects of tourism object, subject and the relationship between subject and object.<br>