在此情形下针对新产品扩散的研究提出了基于Bass模型的异质主体模型。R

In this case presents a heterogeneous agent model based on Bass Model for New Product Diffusion. Rand et al. For the first time to establish the characteristics of the main body of the model is based on the Bass model, proposed strict guidelines for such coupling model [11]. Yi et al. To create a heterogeneous body model Bass model based on formal and analyze how it affects consumer product sales to the initial expectations of new products, interdependent process of customer satisfaction and reputation [12].

Under this scenario, a heterogeneous subject model based on Bass model is proposed for the study of new product diffusion. Rand et al. the characteristics of the first body established is based on the main model of the Bass model, and the guiding criteria for such coupling models are proposed. Yi et al. to form a heterogeneous subject model based on the Bass model and analyze how consumerinitial expectations of new products affect the interdependent process of product sales, consumer satisfaction, and word-of-mouth.

In this case, a heterogeneous agent model based on Bass model is proposed for the study of new product diffusion. Rand et al. First established the main body model based on the Bass model, and proposed a strict guidance standard for this kind of coupling model [11]. Yi et al. Establish a heterogeneous agent model based on Bass model to formalize and analyze how consumers' initial expectations of new products affect the interdependent process of product sales, consumer satisfaction and public praise [12].