一个好的品牌必然是能在消费者心理留下合适位置的品牌，要在消费者心理留下

A good brand must be a brand that can leave a suitable position in the consumer's psychology. To leave an impression in the consumer's psychology, it must have its own uniqueness. Therefore, it must look for differentiation. The brand positioning of Herborist has achieved differentiation and market success. One. <br>From the perspective of brand positioning, Herborist attaches great importance to the beauty of health. Due to the increasingly serious environmental pollution, and contemporary women are affected by this aspect, they pay more attention to the pursuit of safe products. In addition, they have a certain amount of pressure at work, so they tend to be more natural from the bottom of their hearts. And Herborist’s core concept of “the root of beauty, the way of nature” conforms to the inner needs of consumers to a certain extent, and thus contributes to the transformation of consumption.

A good brand is bound to leave a suitable position in the consumer psychology of the brand, in order to leave an impression on the consumer psychology must have its uniqueness, so we must look for differentiation, grass set of brand positioning to achieve differentiation and market first. <br>From the brand positioning level, weed collection pays great attention to the beauty of health. Due to the increasingly serious environmental pollution, and contemporary women are affected by this aspect, they pay more attention to the pursuit of safety products. In addition, they have a certain amount of stress at work, so they are more inclined to nature from the bottom of their hearts. And the grass collection "the root of beauty, the tao law of nature" the core concept to a certain extent conforms to the inner needs of the vast number of consumers, thus contributing to the transformation of consumption.

A good brand must be able to leave a suitable position in the consumer psychology. In order to leave an impression in the consumer psychology, it must have its uniqueness, so we must look for differentiation. Baicaoji's brand positioning has achieved differentiation and market first.<br>From the perspective of brand positioning, baicaoji attaches great importance to the beauty of health. Due to the increasingly serious environmental pollution and the influence of this aspect, contemporary women pay more attention to the pursuit of safety products. In addition, they have certain pressure in their work, so they are more inclined to nature from the bottom of their hearts. The core concept of "the root of beauty, the way of nature" in baicaoji conforms to the inner needs of consumers to a certain extent, which is conducive to the transformation of consumption.<br>