4ps marketing mix refers to <br> Products: pay attention to the development of functions, require the product has a unique selling point, the product's functional appeal in the first place. <br> Price: According to different market positioning, the development of different price strategies, product pricing is based on the enterprise's brand strategy, pay attention to the brand's gold content. <br> Distribution: Enterprises do not face consumers directly, but pay attention to the cultivation of distributors and the establishment of sales networks, enterprises and consumers through the contact between distributors. <br> Promotion: Companies focus on changing sales behavior to stimulate consumers, with short-term behavior (such as profit, buy, one, marketing scene atmosphere, etc.) to promote consumption growth, attract consumers of other brands or lead to early consumption to promote sales growth.
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