消费者的需求日益分化、多元，线上线下闭环催生出三类需求和特征各异的客群

Consumer needs are increasingly differentiated and diversified, and the closed loop of online and offline has spawned three types of customer groups with different needs and characteristics. It can be roughly divided into emergency-driven groups, family pillar groups, and elderly pioneer groups. For these three groups of people, emergency-driven groups do not have enough time to go to the hospital for examinations due to work, and they often have a higher frequency of online consultations and availability of medicines. Family pillar groups will use the degree of demand as a comprehensive consideration standard, and choose online or offline purchases. At the same time, with the rapid development of the Internet today, the elderly pioneers, driven by the intractable diseases of middle-aged and elderly people, have a higher recognition of fixed-brand drugs, and the frequency of inquiries and purchases relying on the Internet has greatly increased. Pharmaceutical distribution companies can use this type of information to cooperate with professional online medical and online pharmaceutical retail service companies to provide information and provide professional drug knowledge explanations, so that patients can better understand the product information prescribed by doctors and form a good reputation. And on this basis, pharmaceutical companies integrate digital development strategies into all parts of the pharmaceutical marketing process, integrate logistics production, communication, and chain operations to build an integrated information service platform.

The demand of consumers is increasingly differentiated and diversified, and the online and offline closed-loop has spawned three types of customer groups with different needs and characteristics. It can be roughly divided into emergency driving group, family pillar group and elderly pioneer group. For these three groups of people, the emergency driven groups do not have enough time to go to the hospital for examination due to work, and the frequency of online consultation and availability of drugs is high. Family support groups will choose to buy online or offline based on the degree of demand. At the same time, with the rapid development of the Internet, driven by the stubborn diseases of the middle-aged and elderly, the elderly pioneer group has a high recognition of fixed brand drugs, and the frequency of consultation and purchase relying on the Internet has increased significantly. Through this kind of information, pharmaceutical distribution enterprises can cooperate with professional online medical and online drug retail service enterprises to provide information and professional drug knowledge interpretation, so that patients can better understand the product information of doctors' prescriptions and form a good reputation. On this basis, pharmaceutical enterprises integrate the digital development strategy into all parts of the pharmaceutical marketing process, integrate logistics production, communication and chain operation, and build an integrated information service platform.

Consumers' demands are increasingly differentiated and diversified, and the online and offline closed loop gives birth to three types of customers with different demands and characteristics. It can be roughly divided into emergency-driven groups, family pillar groups and elderly pioneer groups. For these three groups of people, work causes the emergency-driven groups to have insufficient time to go to the hospital for examination, and the frequency of online consultation and whether there is enough medicine is high. The pillar groups of families will choose online or offline purchases based on the degree of demand. At the same time, with the rapid development of the Internet, the elderly pioneer group, driven by intractable diseases of middle-aged and elderly people, has a higher recognition of drugs of fixed brands, and the frequency of consultation and purchase based on the Internet has greatly increased. Through this kind of information, pharmaceutical distribution enterprises can cooperate with specialized online medical care and online drug retail service enterprises, provide information and explain specialized drug knowledge, so that patients can better understand the product information prescribed by doctors and form a good reputation. On this basis, pharmaceutical enterprises integrate digital development strategies into every part of the pharmaceutical marketing process, integrating logistics production, communication and chain operation to build an integrated information service platform.