本文在研究过程中主要借鉴国内外针对传统环境下消费者口碑传播影响因素的主

Based on the research process, mainly from domestic and foreign propagation due to the impact for consumers reputation in the traditional environment of <br>the main indicators of factors, combined with the network environment and the situation of tourism consumption, drawing Wu Chuan table (2013) factors affecting tourists Network word of mouth willingness mainly from tourism object, subject and subject-object relationship unfold in three areas.

In the course of this study, this paper mainly draws on the influence of consumer word-of-mouth communication in the traditional environment at home and abroad.<br>The main indicators, combined with the network environment and tourism consumption, learn from the Wu Chuan table (2013) on the tourist network word-of-mouth communication will influence factors mainly from the tourist object, the main body and the relationship between the main guest.

In the process of research, this paper mainly draws lessons from the domestic and foreign influence factors of consumer word-of-mouth communication under the traditional environment<br>The main indicators of element, combined with the network environment and the situation of tourism consumption, draw lessons from wuchuanbiao (2013) on the influencing factors of tourists' online word-of-mouth communication willingness, mainly from three aspects of tourism object, subject and subject guest relationship.<br>