Product demand positioning is the process of understanding demand (that is, who meets the demand). The product positioning process is the step of segmenting the target market and selecting market segments that the company can participate in. The target market is the selected target market segmented. This step is not carried out according to the category of the product, nor is it carried out according to the consumer's surface characteristics, but is determined according to the consumer's demand value. When fans buy products, they always hope to obtain a certain value they need. The value of this demand will be different due to different consumers.
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