Autonomy - Consumers often make decisions about buying products based on advice they receive offline or on social networks. They dynamically adjust their judgment on these recommendations based on the new product information they collect. Because HAM is a method of calculation, consumers are allowed to make decisions according to their own circumstances. For example, consumers may adjust their decisionto selling products based on price changes and quality, etc., in order to maximize their own interests. Coupling model can ensure that every consumer has the characteristics of autonomy.
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