When firms introduce new social media technology (as well as other technologies), employees often resist the new tools, clinging to old ways of working, such as e-mail, because they are more。 familiar and comfortable. There are companies where employees have duplicated communication on both social media and e-mail, increasing the time and cost of performing their jobs. BASF, the world's largest chemical producer with subsidiaries and joint ventures in more than 80 countries, prohibited some project teams from using e-mail to encourage employees to use new。 social media tools. ...
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