4.4.1前期。前期的目标群体定位于在校大学生，这个群体具有一定的消费

4.4.1 Early stage. The target group in the early stage is positioned at college students. This group has a certain consumption ability, but due to insufficient personal planning ability, it is more inclined to choose convenient and direct consumption packages. This group has certain information dissemination capabilities and needs a platform to guide them to participate in rural tourism, such as posting Moments, Weibo, Douyin, etc., in order to achieve the purpose of publicity. 4.4.2 Mid-term. In the mid-term, the target group is office workers and middle-aged and elderly customers. Rural tourism can relieve the pressure of urban life and is also a tourist destination for office workers to enjoy a peaceful life. This consumer group can not only drive the sales of agricultural products, but also has a high level of education, has an awareness of ecological protection, and will not cause too much pressure on the local ecological environment. 4.4.3 Later. In the later period, the off-peak and peak seasons should be integrated, and the marketing method of "brand in off-season and market in peak season" should be adopted for operation to form a mature marketing system. Introducing the old and bringing forth the new is a necessary measure to ensure the vitality of the scenic area. Holding various activities in the scenic area is a very good way to bring forth the new from the old.

4.4.1 Pre-period. The target group in the early stage is located in the college students, this group has a certain consumption ability, but due to lack of individual planning ability, more inclined to choose convenient and direct consumption package. This group has a certain ability to disseminate information, need a platform to guide them to participate in rural tourism, such as friends, microblogging, shaking, etc. , in order to achieve the purpose of publicity. 4.4.2 Medium term. Medium-term target groups for office workers and middle-aged and elderly customers, rural tourism can ease the pressure of urban life, but also office workers enjoy a quiet life of tourist attractions. This consumer group can not only drive the sale of agricultural products, but also has a high level of education, ecological and environmental awareness, will not cause too much pressure on the local ecological environment. 4.4.3 Late. Later should be the low season integration, to "off-season brand, high season to do the market" marketing methods to operate, forming a mature marketing system. It is a necessary measure to protect the vitality of scenic spots, and it is very good to promote new ways to hold various activities in scenic spots.

4.4.1 early stage. In the early stage, the target group is college students. This group has a certain consumption ability, but because of the lack of personal planning ability, it is more inclined to choose convenient and direct consumption packages. This group has certain information dissemination ability, and needs a platform to guide them to participate in rural tourism tiktok, such as friends circle, micro-blog, jitter, etc., so as to achieve the purpose of publicity. 4.4.2. In the medium term, the target groups are office workers and middle-aged and elderly customers. Rural tourism can relieve the pressure of urban life, and it is also a tourist resort for office workers to enjoy a quiet life. This consumer group can not only promote the sales of agricultural products, but also have a high level of education, have the awareness of ecological and environmental protection, and will not cause too much pressure on the local ecological environment. 4.4.3 later stage. In the later stage, we should integrate the low season and peak season, and operate with the marketing method of "low season as brand and peak season as market", so as to form a mature marketing system. Bringing forth the new through the old is a necessary measure to ensure the vitality of the scenic spot. Holding various activities in the scenic spot is a very good way to bring forth the new through the old.<br>