市场营销定义是指计划和执行关于商品、服务和创意的观念、定价、促销和分销

Marketing refers to the definition of the concept of planning and execution on goods, services and ideas, pricing, promotion and distribution, in order to create a process in line with the exchange of personal and organizational goals. One of the main force to promote re-examine and revise official AMA definition of marketing is from the AMA's CEO Dennis Dunlap. The official definition of marketing is the first edition in 1935, the predecessor of the AMA - American Marketing Association of Teachers adopted in 1948, was formally adopted by AMA. In 1960, when the AMA decided to re-examine the definition of the first edition will remain the same without any changes. In this way, the original definition of marketing has been in use for 50 years, until 1985, when they were re-revised. The revised definition is, today we see the most common definition of marketing. <br>This definition has been in use ever since, until the summer of 2004 was revised. The new definition is the first time in nearly 20 years on the revised definition of marketing, no wonder aroused widespread attention to the majority of marketers. Of course, the cause of everyone's attention is also the status of the AMA. AMA is a respectable organization with 38,000 members in its sixty years of development. Marketing industry, many of whom have witnessed she developed a series of standards for marketing practices and education. Thus, she came to make such amendments by natural causes concern in all aspects. <br>Contrast these two definitions, we can easily find a new definition than the old definition, it has undergone great changes. Carefully try to figure out, whether the focus of the new definition in the presentation or have a focus on innovation.

Marketing is the process of planning and executing ideas, pricing, promotions, and distributions of goods, services, and ideas about ideas, ideas, and ideas to create exchanges that meet individual and organizational goals. One of the main forces driving a review and revision of the AMA's official definition of marketing came from AMA CEO Dennis Duranp. The first official definition of marketing was adopted in 1935 by the American Association of Marketing Teachers, the predecessor of the AMA, and was officially adopted by the AMA in 1948. In 1960, when the AMA re-examined the first version of the definition, it decided to remain unchanged without any modification. In this way, the original definition of marketing was used for 50 years until it was revised in 1985. The revised definition is the most common definition of marketing we've seen today.<br>This definition has been in use until the summer of 2004, when it was revised. This new definition is the first revision of the definition of marketing in nearly 20 years, and it is no wonder that it has attracted the general attention of marketers. Of course, the reason for the attention is also the status of the AMA. AMA is a respected organization with 38,000 members in its more than 60 years of development. Many in the marketing industry have seen her set a range of standards for marketing practice and education. Thus, it is natural for her to make such a revision, which will naturally cause concern in all quarters.<br>Comparing the two definitions, it is easy to see that the new definition has changed significantly from the old definition. On reflection, the new definition is innovative both in the focus of the presentation and in the focus.

Marketing is defined as the process of planning and implementing ideas, pricing, promotion and distribution of goods, services and ideas to create exchanges that meet individual and organizational goals. One of the main forces driving the re examination and revision of AMA's official definition of marketing is Dennis Durant, the CEO of AMA. The first official definition of marketing was adopted by the American Association of marketing teachers, the predecessor of AMA, in 1935 and by AMA in 1948. In 1960, when the AMA reviewed the first edition of the definition, it decided to remain unchanged without any changes. In this way, the original definition of marketing has been used for 50 years, until it was revised in 1985. The revised definition is the most common definition of marketing we see today.<br>This definition is still in use until the summer of 2004. This new definition is the first revision of the definition of marketing in the past 20 years, no wonder it has attracted the general attention of marketers. Of course, the cause of concern is also the status of AMA. AMA is a respectable organization with 38000 members in its development over 60 years. Many people in the marketing industry have seen her set a series of standards for marketing practice and education. Therefore, it is her responsibility to make such a revision, which will naturally attract the attention of all parties.<br>Comparing the two definitions, we can easily find that the new definition has changed a lot compared with the old one. It can be seen that the new definition has been innovated both in the emphasis of expression and in the focus.