通过定义的比较发现，口碑与网络口碑的共同点在于同一传播主体和强交互 性

The comparison found that, by definition, reputation and word of mouth have in common is the same network communication subject and strong interaction; in terms of distribution channels, form factors, environmental, cost, content and effect, the effect of the relationship between the intensity of communicators and the audience, etc. There were significant differences

Through the comparison of definitions, it is found that the common feature of word-of-mouth and network word-of-mouth lies in the same communication subject and strong interaction, and there are significant differences in communication channels, forms, environment, cost, content, effect, influence factors of effect, and the intensity of the relationship between the communicator and the audience.

Through the comparison of definitions, it is found that the common ground of word-of-mouth and online word-of-mouth lies in the same communication subject and strong interaction; there are significant differences in communication channel, form, environment, cost, content, effect, influencing factors of effect, relationship strength between communicator and audience, etc<br>