It refers to the process in which individuals or collectives trade products or values created by them to obtain what they need and achieve a win-win or multi-win process. It contains two meanings, one is the understanding of verbs, which refers to the specific activities or behaviors of an enterprise, which is called marketing or market management at this time; the other is the understanding of nouns, which refers to the discipline of studying the marketing activities or behaviors of enterprises. Call it marketing, marketing, or marketing, etc. In modern marketing, it is defined as a human activity dedicated to satisfying needs and desires in the exchange process.
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