Improve visibility, because for the community to make such a contribution, can also achieve the brand's publicity effect, so that more people know to do public welfare brand, so that it can also increase public awareness of the brand, such as Starbucks can set up a foundation, in different communities to welcome or invite the public to donate, in addition to contributing to the community can also promote the Starbucks brand, compared to the lack of public welfare or social contributions to the enterprise's visibility is higher
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