消费者敏感程度异质性决定了目标消费者购买新产品的概率；网络拓扑结构导致

Consumer sensitivity of heterogeneity determines the probability of target consumers to buy new products; consumer network topology due to heterogeneity determines the probability of connected consumers and potential consumers to buy, bandwagon effect and interactive effect of this probability under the influence of the probability of potential consumers decide to buy in the network environment; consumer information flow leading to heterogeneity determines the probability of potential customers in the constantly updated information environment rational purchase.

The heterogeneity of consumer sensitivity determines the probability of the target consumer buying a new product, and the consumer heterogeneity caused by the network topology determines the probability of potential consumers connected to the purchase consumer, which determines the probability of potential consumers buying in the network environment under the influence of the crowd effect and the interaction effect. The consumer heterogeneity caused by the information flow determines the probability of potential consumers purchasing rationally in the environment of constantly updating information.

The heterogeneity of consumer sensitivity determines the probability of target consumers to buy new products; the heterogeneity of consumers caused by network topology determines the probability of potential consumers connecting with consumers, which determines the probability of potential consumers to buy in the network environment under the influence of herd effect and interaction effect; the heterogeneity of consumers caused by information flow determines the potential consumers The probability of consumers' rational purchase in the environment of constantly updating information.