第一，具有自主性的潜在消费者容易受到互动效应和从众效应的影响，会通过收

First, potential consumers with autonomy are susceptible to interaction effects and herding effects, and will continuously update current decisions by collecting information. Second, only consider the consumer's single purchase of a new product instead of repeating the purchase. Third, consumers only consider information contributed by official users in social media when collecting new product information. Fourth, in the iterative process of time, the sum of market consumers always remains unchanged, denoted as N.

First, potential consumers with autonomy are vulnerable to interaction and crowding effects, and are constantly updating current decisions by gathering information. Second, consider only the behavior of consumers buying new products individually, and do not consider repeat purchases. Third, consumers only consider information from official users on social media when collecting information about new products. Fourth, the sum of market consumers remains the same during the iteration of time, as N.

First, potential consumers with autonomy are easily affected by the interaction effect and conformity effect, and will constantly update their current decisions by collecting information. Second, only consider the behavior of single purchase of new products, not consider the repeated purchase behavior. Third, consumers only consider the contribution of official users in social media when collecting new product information. Fourth, in the iterative process of time, the sum of market consumers remains unchanged, which is recorded as n.