With the acceleration of the pace of life in modern society, people pay more attention to a certain information for a shorter time, while the visible area of the sign itself is smaller, which requires a stronger visual impact. Therefore, it is very important to design VI more realistic and more vividly in front of the audience. In this paper, VI logo design and text design adopt a more innovative part of visualization, the overall style is more simple, simple, dreamlike, giving a strong visual sense of integrity, showing a new vitality and vitality. As a visual element of visual communication, font modeling design will produce strong attraction in temperament, character and aesthetics, which can firmly grasp the audience's vision and make the audience have strong resonance.
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