If consumers' purchase decision-making process is only understood as an aggregation diffusion model similar to disease or information dissemination (not involving deliberate decision-making), their consideration of individual level purchase decision-making factors is limited, and there is no overall level behavioral explanation. If we only use the subject-based model to explain the purchase decision-making and behavior at the individual level of consumers and lack a clear transformation process of consumers' state, there is a lack of generality outside the examples.
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