There are differences in the degree of heterogeneity of different consumers significant diffusion effects, and accompanied by the emergence threshold. The results of the reality of this paper, empirical analysis is more consistent.
The degree of heterogeneity of different consumers has different significance of diffusion effect, and with the emergence of threshold conditions. The results of the empirical analysis in this paper are in line with the reality.
Different degree of consumer heterogeneity has significant influence on diffusion, and it is accompanied by threshold. The results of the empirical analysis are in good agreement with the reality.