With the continuous development of science and technology, people's demand for the Internet is increasing gradually. Social media, as a channel of information expression of social creativity, has become the main platform for people's daily life communication and communication. At the same time, social media as a channel of information expression has a significant impact on the marketing model of enterprises and brands. In the era of big data, a large amount of content is pushed to consumers without following the laws of the market, resulting in excess content and aesthetic fatigue among consumers.
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