The economic impact of the economy in the digital era on Xiyingmen group is relatively obvious. The original operation and management mode of Xiyingmen group's online business platform is mainly based on the traditional sales mode of offline physical stores. However, under the background of the economy in the digital era, many small and medium-sized enterprises have begun to sell online directly through the online e-commerce platform, The development has established such as Taobao online e-commerce platform, sales management platform, wechat online e-commerce and other online e-commerce service platforms, so that many consumers can directly purchase online without leaving their homes, and can select all kinds of goods they really want to buy, and the service types are rich, which can effectively meet the daily shopping consumption needs of many people, At the same time, it can also greatly reduce the fatigue that many consumers need to produce when they go shopping. This may reduce the number of web page views of the offline consumers for Xiyingmen group's physical stores. Therefore, the offline stores of Xiyingmen group will gradually become more and more cold.<br>
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