假定潜在消费者通过性能和价格两种产品属性做出是否购买的决策。通常消费者

Assuming that the potential consumer to make a decision whether to buy the two products by performance and price attributes. Consumers are generally aware of the price, but the performance of new products is uncertain. Depending on how many potential customers will update knowledge of the new product performance uncertainty of receiving information, and individual consumers to the potential heterogeneity in the initial perception and awareness of information reliability.

Assume that potential consumers make decisions about whether to buy through both product attributes, performance and price. Usually consumers know the price, but are uncertain about the performance of the new product. Potential consumers will recognize the uncertainty of new product performance based on how much information is received, and individual potential consumers are heterogeneous in their initial perception and perceived reliability of information.

It is assumed that the potential consumers make the decision whether to buy or not through the two product attributes of performance and price. Usually consumers know the price, but they are uncertain about the performance of new products. Potential consumers will update their perception of the uncertainty of new product performance based on the amount of received information, and individual potential consumers have heterogeneity in the initial recognition and perceived reliability of information.