谈判者的利益和目的有很多，但是在商务谈判中价值的表现形式，也就是价格，

There are many interests and purposes of negotiators, but the form of value in business negotiations, that is, the price, can directly reflect the interests of both parties, so value is the core of almost all business negotiations. In many cases, the gains and losses of the other parties in the negotiation can be reflected through price fluctuations. However, in business negotiations, we can't just focus on prices. We should focus on prices and stick to our own interests, while innovating ideas and striving for gains from other aspects. Because making concessions in other ways is a must for those engaged in business negotiations, rather than holding prices with their opponents.

谈判者的利益和目的有很多，但是在商务谈判中价值的表现形式，也就是价格，最能直接反映谈判双方的利益，因此价值几乎是所有商务谈判的核心。很多时候谈判双方在其它利益上的得与失都可以通过价格波动而得到体现。但是在商务谈判中，我们不能只盯紧价格，应该在以价格为中心，坚持自己的利益的同时，创新思路，争取从其他方面获得利益。因为在其它方面让对方让步是从事商务谈判的人必须具备的能力，而不是在价格上与对手相持。

There are many interests and purposes of negotiators, but in business negotiation, the manifestation of value, that is, price, can most directly reflect the interests of both parties, so value is the core of almost all business negotiations. In many cases, the gains and losses of both parties in other interests can be reflected through price fluctuation. But in the business negotiation, we should not only focus on the price, but also insist on our own interests, innovate ideas and strive for other interests. Because in other ways, making concessions is the ability that a business negotiator must have, not the ability to compete with his rivals in terms of price.<br>