p4p is the need to spend money, so how to use P4P in a limited budget is a need for skills, the choice of promotion words is very important, the promotion of popular precision words need to spend a lot of money, before P4P is to choose popular precision words to promote, spend more than 400 per day on p4p, although the effect is good, but the cost of each day is too large, so I proposed to the boss not to choose popular precision words, now the shop also reached the three-star level, can choose a batch of hot words, can choose a long time. Bids are cheaper than popular precision words, it is less difficult to optimize the natural ranking, and the promotion schedule is between 8.00 pm and 8.00 am the next day, such a setting can make traffic more accurate and effective, the boss took my advice, the daily cost from more than 400 to more than 200, and before, the daily cost is less, but also reached the precision of promotion.
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