纵观国内外现有的研究，现有的研究大多侧重于从电子商务营销的角度分析保险

Looking at the existing research at home and abroad, most of the existing research focuses on the analysis of insurance online marketing from the perspective of e-commerce marketing, and on this basis, the characteristics, channels, and influencing factors of insurance online marketing are elaborated. However, there are few literatures that analyze the effectiveness of insurance internet marketing from the perspective of internet economics. The relevant theories of internet economics are the important reference for testing the effectiveness of internet marketing. Therefore, based on the theory of marginal revenue growth of network economics, this paper analyzes and compares the current status of insurance network marketing in Inner Mongolia Autonomous Region, examines whether the status of network marketing in Inner Mongolia Autonomous Region is in line with the marginal revenue growth theory of network economics, and analyzes the relevant reasons , Put forward the further development strategy of insurance network marketing in Inner Mongolia Autonomous Region.

Looking at the existing research at home and abroad, most of the existing research focuses on analyzing the way of insurance network marketing from the perspective of e-commerce marketing, and on this basis expounds the characteristics, channels and influencing factors of insurance network marketing. However, from the perspective of network economics, there are few literatures analyzing the effectiveness of insurance network marketing, and the related theories of network economics are an important reference to test the effectiveness of network marketing. Therefore, based on the theory of marginal revenue growth of network economics, this paper analyzes and compares the current situation of insurance network marketing in Inner Mongolia Autonomous Region, examines whether the current situation of network marketing in Inner Mongolia Autonomous Region is in line with the theory of marginal revenue growth of network economics, and analyzes the relevant reasons, and puts forward the strategy for the further development of insurance network marketing in Inner Mongolia Autonomous Region.

Throughout the existing research at home and abroad, most of the existing research focuses on analyzing the way of insurance network marketing from the perspective of e-commerce marketing, and on this basis, expounds the characteristics, channels, influencing factors and other aspects of insurance network marketing. However, from the perspective of network economics, there are few documents to analyze the effectiveness of insurance network marketing. The relevant theories of network economics are the important references to test the effectiveness of network marketing. Therefore, based on the marginal income growth theory of network economics, this paper analyzes and compares the current situation of insurance network marketing in Inner Mongolia Autonomous Region, investigates whether the current situation of network marketing in Inner Mongolia autonomous region conforms to the marginal income growth theory of network economics, analyzes the relevant reasons, and puts forward the further development strategies of insurance network marketing in Inner Mongolia Autonomous Region.