本文通过文献研究法和案例分析法首先对B2C电子商务模式的定义及发展状况

本文通过文献研究法和案例分析法首先对B2C电子商务模式的定义和发展状况，盈利模式的构成要素进行理论探讨。然后从唯品会会的盈利模式的相关财务指标入手，根据五要点到唯品会的盈利方式和不足。整个B2C电子商务行业进行展望。

本文通过文献研究法和案例分析法首先对B2C电子商务模式的定义及发展状况、盈利模式的构成要素进行理论概括。其次介绍唯品会作基本概况、对唯品会经营现状总结并分析唯品会的盈利模式要素点。然后从唯品会盈利模式的相关财务指标入手，根据五要素点找出唯品会盈利模式的优势和不足。最后针对不足方面提出解决对策，得出启示，从而对整个 B2C 电子商务行业进行展望。

This paper first summarizes the definition and development of B2C e-commerce model, and the components of profit model. Secondly, it introduces the basic situation of vipshop, summarizes the current situation of vipshop operation and analyzes the key elements of vipshop's profit model. Then, starting from the relevant financial indicators of vipshop profit model, according to the five elements to find out the advantages and disadvantages of vipshop profit model. Finally, the paper puts forward countermeasures to solve the problems and draws inspiration, so as to prospect the whole B2C e-commerce industry.<br>