Compared to a conventional elusive word of mouth spread among consumers, to collect a lot of information on a network so that the network directly from the mouth easier to measure.
Compared with the traditional word-of-mouth a consumer's communication between the mouth and ears is difficult to grasp, directly from the network to collect a large number of messages to make the network word-of-mouth easier to measure.
Compared with the traditional word-of-mouth consumer's hard to grasp the communication between the ear and mouth, collecting a lot of information directly from the network makes the online word-of-mouth easier to measure.<br>