对于汽车科普文本而言，汽车品牌的名称、行业专家的名字以及一些经典车型的

For automobile popular science texts, the names of car brands, industry experts, and the names of some classic models are important terms that need to be paid attention to when translating. Keeping their consistency is the basis for readers to read and understand fluently. When translating these names, the translator referred to some famous automobile magazines and found that: when translating names, there are generally two translation methods. The first is zero translation, that is, the form of the word in the source language is maintained in the translation. This approach is conducive to readers' memorization of the brand or a specific name, to maximize the cultural impact of the source language, and to improve the recognition and memory of the name. However, the drawbacks of doing so are also obvious, that is, it will cause reading obstacles for readers and improve the review rate of the article; then the second translation method is "transliteration + literal translation" or "transliteration + free translation". The advantage of this is that The disadvantage is that when the translator translates to some relatively small companies or surnames, it is difficult to find a unified translation in dictionaries or parallel texts, thus causing confusion in terminology. When readers read the name in other articles, it may also cause cognitive ambiguity due to too many translated versions. In view of the advantages and disadvantages of the above two common translation methods, in this translation practice, the translator analyzes specific problems and comprehensively uses these translation methods.

For automobile popular science texts, the names of automobile brands, industry experts and some classic models are important terms that need to be paid attention to in translation. Maintaining their consistency is the basis for readers to read and understand smoothly. When translating these names, the translator refers to some famous automobile magazines and finds that there are generally two translation methods when translating names. The first is zero translation, that is, maintaining the form of the word in the source language in the translation. This approach is conducive to readers' recognition of the brand or a specific name, maximize the cultural impact of the source language, and improve the recognition and memory of the name. However, the disadvantages of doing so are also obvious, that is, it will cause readers' reading obstacles and improve the review rate of the article; The second translation method is "transliteration + literal translation" or "transliteration + free translation". The advantage of this method is that readers can read unimpeded, but the disadvantage is that when the translator translates to some relatively small companies or surnames, it is difficult to find a unified translation in dictionaries or parallel texts, resulting in confusion of terms. When readers read the name in other articles, it may also lead to cognitive ambiguity due to too many translated versions. In view of the advantages and disadvantages of the above two common translation methods, the translator analyzed the specific problems and made comprehensive use of these translation methods in this translation practice.

For popular automobile science texts, the names of automobile brands, experts and some classic models are important terms that need attention in translation, and keeping their consistency is the basis for readers to read and understand smoothly. When translating these names, the translator refers to some famous automobile magazines and finds that when translating names, there are generally two translation methods. The first one is zero translation, that is, keeping the form of the word in the source language in the translation. This kind of practice is beneficial for readers to memorize this brand or a specific name, to feel the cultural impact of the source language to the greatest extent, and to improve the recognition and memory of the name. However, the disadvantages of doing so are also obvious, that is, it will cause readers' reading obstacles and improve the review rate of articles; Then the second translation method is "transliteration+literal translation" or "transliteration+free translation". The advantage of this method is that readers can read freely, but the disadvantage is that it is difficult for translators to find a uniform translation in dictionaries or parallel texts when translating to some relatively small companies or surnames, thus causing confusion of terms. However, when readers read the name in other articles, there may be too many translated versions, which may lead to cognitive ambiguity. In view of the advantages and disadvantages of the above two common translation methods, the translator has analyzed the specific problems in this translation practice and comprehensively applied these translation methods.