First, the spread of traditional culture should continue with the advantages of traditional media, while further improving its shortcomings. Prior to emergence of new media, television, movies, newspapers, magazines, radio and other traditional media in the tradition of the importance of traditional culture can not be negated. In life, television, magazines and other people and remains an essential means of acquisition of traditional culture, which include resource systems, norms, simple to operate, but also to share with everyone. These unique advantages make the traditional media, although suffering from the impact in the new era, but not to fall into the embarrassing position of being eliminated. Thus, the spread of traditional culture still rely on traditional media, give full play to its advantages of standardization and systematization. However, compared with the new media, traditional media due to the lack of mobile terminals, there is a limit on the time, space and range, for example, one can only sit in front of the TV watching a program, you can not enjoy the outdoor travel. The development of new media technologies, the rise of network television a good solution to this dilemma. TV shows are stored on network resources. People pick up the phone you can download and watch at any time. In addition, digital newspapers also allow people to retrieve and read at any time. Therefore, the only constant innovation of traditional media
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