The remaining chapters of this article are arranged as follows: Section 2 summarizes the influencing factors of consumers' decision to adopt new products, and also summarizes commonly used new product diffusion models and their advantages and disadvantages. The construction of the coupling model has been described in detail in Section 3. Section 4 is an empirical study based on film product data as an example. Section 5 presents empirical results and findings. Section 6 draws the conclusions and prospects of this research.
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