盈利能力是指企业获取利润的能力，企业通常用其衡量一定期间赚取收益水平的

Profitability refers to the ability of an enterprise to obtain profit, which is usually used to measure the level of income earned in a certain period of time. Traditional profitability analysis generally only uses a single financial indicator for analysis, without forming a comprehensive and complete profitability analysis system framework, and cannot comprehensively evaluate corporate profitability. The DuPont analysis system is a comprehensive financial analysis method that can combine the business results and financial status of an enterprise to conduct a comprehensive analysis of its profitability, especially for the profitability analysis of manufacturing enterprises. The core indicator of the DuPont analysis system is the return on net assets. According to the analysis framework of the DuPont analysis system, the return on net assets can be decomposed into the net sales interest rate, the total asset turnover rate and the equity multiplier, and then according to the financial ratio between the indicators Intrinsic connection, and then further decomposition of these three indicators, so as to find out the reasons that affect the profitability of the company. Guangzhou Zhipan Trading Co., Ltd., as a company that has developed rapidly in Guangzhou in recent years, has attracted much attention in Guangzhou and the trade industry. This article analyzes the profitability of Guangzhou Zhipan Trading Co., Ltd. based on the DuPont analysis system, which can not only provide reference suggestions for the company's management to improve its business decisions, but also provide reference for the development of other companies in the same industry. <br>This article is divided into five parts. The beginning part of the thesis is the introduction, which mainly elaborates the research significance of the research background of this thesis, summarizes and reviews the domestic and foreign research trends related to the research theme of this article, and then elaborates the research ideas and methods of this article. The second part is the establishment of the profitability analysis index system of Zhipan Trading Co., Ltd., which elaborates on the relevant concepts and theoretical foundations of using the DuPont analysis system to analyze the enterprise, and provides for the analysis and research on the profitability of Zhipan Trading Co., Ltd. in the following chapters Theoretical basis. The third part first introduces the basic situation of Zhipan Trading Co., Ltd., and then conducts a general analysis of the profitability problems of Zhipan Trading Co., Ltd. Through general analysis, we can have a preliminary understanding of the overall profitability of Zhipan Company. The fourth part is the key chapter of this article. It is mainly based on the DuPont analysis to conduct a more comprehensive and in-depth analysis of the profitability of Zhipan Trading Co., Ltd., and compare and analyze the average profitability of the industry to find out the impact on the profitability of Zhipan Trading Co., Ltd. Finally, it summarizes the countermeasures and suggestions to improve the profitability of Zhipan Company. The fifth part is the research conclusion and outlook.

Profitability refers to the ability of an enterprise to make a profit, which is usually used to measure the level of earning income over a period of time. Traditional profitability analysis generally only uses a single financial indicator for analysis, does not form a comprehensive profitability analysis system framework, can not be a comprehensive comprehensive evaluation of corporate profitability. DuPont analysis system is a comprehensive financial analysis method, which can combine the operating results and financial situation of enterprises to carry out a comprehensive analysis of their profitability, especially in the production and manufacturing type of enterprises profitability analysis effect is very significant. The core index of DuPont analysis system is the return on net assets, according to the analysis framework of DuPont analysis system, the return on net assets can be broken down into net sales margin, total asset turnover rate and equity multiplier, and then according to the intrinsic relationship between the financial ratio indicators, and then further decomposition of these three indicators, so as to find out the reasons affecting the profitability of enterprises. Guangzhou Zhipan Trading Co. , Ltd. as a local Guangzhou in recent years, the rapid development of companies in Guangzhou, as well as the trade industry has attracted attention. Based on DuPont analysis system, this paper analyzes the profitability of Guangzhou Zhipan Trading Co., Ltd., which can not only provide reference suggestions for the company's management to improve business decision-making, but also provide reference for the development of other enterprises in the same industry. <br>This article is divided into five parts. The beginning of the thesis is an introduction, which mainly expounds the research background significance of this paper, summarizes and comments on the research dynamics at home and abroad related to the research topic of this paper, and then expounds the research ideas and methods of this paper. The second part is to build the profitability analysis index system of Zhipan Trading Co., Ltd., elaborates the relevant concepts and theoretical basis of using DuPont analysis system to analyze enterprises, and provides a theoretical basis for the analysis and research on the profitability of Zhipan Trading Co., Ltd. in the following chapters. The third part first introduces the basic situation of Zhipan Trading Co., Ltd., and then conducts a general analysis of the problems in the profitability of Zhipan Trading Co., Ltd., through which we can have a preliminary understanding of the overall profitability of Zhipan Trading Co., Ltd. The fourth part is the key chapter of this paper, mainly based on DuPont analysis of the profitability of Zhipan Trading Co., Ltd. to conduct a more comprehensive and in-depth analysis, and combined with the average profitability of the industry to compare and analyze, so as to find out the impact of Zhipan Trading Co., Ltd. profitability of the relevant factors, and finally to improve the profitability of Zhipan Company's countermeasures to provide an overview. The fifth part is the conclusion and prospect of the study.

Profitability refers to the ability of enterprises to obtain profits, which is usually used by enterprises to measure the level of earnings in a certain period. The traditional profitability analysis only uses a single financial index to analyze, does not form a comprehensive and complete framework of profitability analysis system, can not make a comprehensive evaluation of enterprise profitability. DuPont analysis system is a comprehensive financial analysis method, which can combine the operating results and financial status of enterprises to conduct a comprehensive analysis of their profitability, especially for manufacturing enterprises. The core index of DuPont analysis system is return on net assets. According to the analysis framework of DuPont analysis system, return on net assets can be decomposed into sales net interest rate, total assets turnover rate and equity multiplier. Then, according to the internal relationship between the financial ratio indexes, these three indexes are further decomposed, so as to find out the reasons that affect the profitability of enterprises. Guangzhou Zhipan Trade Co., Ltd., as a local company with rapid development in Guangzhou in recent years, has attracted much attention in Guangzhou and the trade industry. This paper analyzes the profitability of Guangzhou Zhipan Trading Co., Ltd. based on DuPont analysis system, which can not only provide reference for the company management to improve business decisions, but also provide reference for the development of other enterprises in the same industry.<br>This paper is divided into five parts. The first part of this paper is the introduction, which mainly describes the research background and significance of this paper, summarizes and comments on the research trends at home and abroad related to the research topic of this paper, and then expounds the research ideas and methods of this paper. The second part is the establishment of the profitability analysis index system of Zhipan Trading Co., Ltd., which elaborates the relevant concepts and theoretical basis of using DuPont analysis system to analyze enterprises, and provides a theoretical basis for the analysis and research of the profitability of Zhipan Trading Co., Ltd. The third part first introduces the basic situation of Zhipan Trading Co., Ltd., and then makes a general analysis of the problems existing in the profitability of Zhipan Trading Co., Ltd. through the general analysis, we can have a preliminary understanding of the overall profitability of Zhipan Trading Co., Ltd. The fourth part is the key chapter of this paper, mainly based on DuPont analysis to make a more comprehensive and in-depth analysis of the profitability of Zhipan Trading Co., Ltd., and combined with the comparative analysis of the average profitability of the industry, so as to find out the relevant factors affecting the profitability of Zhipan Trading Co., Ltd., and finally summarize the countermeasures and suggestions to improve the profitability of Zhipan Trading Co., Ltd. The fifth part is the research conclusion and prospect.<br>