1.消费者异质性—消费者个体之间不同的社会地位、生活习惯、风险感知、对

1. Consumer heterogeneity—the different social status, living habits, risk perception, preference for different types of products, and different price sensitivity of products among individual consumers, all of which can affect consumers’ purchasing decisions All factors related to consumers themselves can be called heterogeneity. The HAM model in the coupling model focuses on the heterogeneity of individuals and can be modeled according to different individuals. For example, consumers are different in their sensitivity to quality, advertising intensity, and risk. In the process of consumers buying products, most consumers have different product adoption thresholds, which almost requires the use of HAM model rules.

1. Consumer heterogeneity - the different social status, lifestyle, risk perception, preference for different product types, and the degree of price sensitivity to different products, all these factors that can influence the consumer's purchasing decision sourcing the consumer's own factors can be called heterogeneity. The HAM model in the coupling model focuses on the heterogeneity of the individual and can be modeled according to different individuals. For example, there are differences in consumer sensitivity to quality, advertising intensity, and risk. Most consumers have different adoption thresholds in the process of buying a product, which almost requires ham model rules.

1. Consumer heterogeneity - consumers' different social status, living habits, risk perception, preference for different types of products, and different price sensitivity of products, etc. all these factors related to consumers themselves that can influence consumers' purchase decisions can be called heterogeneity. The ham model in the coupling model focuses on the heterogeneity of individuals and can be modeled according to different individuals. For example, the sensitivity of consumers to quality, advertising intensity and risk is different. In the process of purchasing products, most consumers have different adoption thresholds, which almost need to use the model rules of ham.