现代心理学揭示，人的行为是由动机支配的，而动机又引发各种需要。因此，作

Modern psychology reveals that human behavior is governed by motivation, and motivation triggers various needs. Therefore, as consumers, their purchase and consumption behavior will be controlled by their consumer psychology. Consumers buy a certain product or choose a certain brand because the product or brand can meet their certain needs (physical or psychological needs). With this need or desire to purchase a product or brand, a driving force is generated-purchase motivation, which then induces purchase behavior and finally realizes consumption. <br>The success of Apple's mobile phone is largely due to its technological innovation and stylish functions. Apple has broken the impression and application of the inherent mobile phone, making the use of the mobile phone system in intelligence to the extreme, allowing people to experience the Internet anytime, anywhere , Shooting and other entertainment. Evolutionary psychology believes that people are pursuing novelty and strangeness, hoping to get more attention. There are many types of contemporary consumers. Most of Apple's consumer groups have their typical psychological characteristics. They are rich in heart, passionate, active in thinking, full of fantasy, easy to accept new things, and extremely creative. Reflected in the fashion psychology and behavior, I hope that I can stand at the forefront of the times, pursue the new and seek differences, and spend a lot of time and energy to grasp the fashion, lest I lag behind the trend. Therefore, under this mentality, I pursue fashion, novelty and high technology. Of consumers like to buy new products of this type and try a new life.

Modern psychology reveals that human behavior is dominated by motivation, which in turn triggers various needs. Therefore, as consumers, their buying and consumption behavior will be dominated by their consumer psychology. A consumer buys a commodity or chooses a brand because it meets one of its needs (physical or psychological). With this need or desire to buy a product or brand, there is a driving force - the motivation to buy, and then to encourage it to buy, and finally to consume.<br>The success of Apple's mobile phone is largely due to its technological innovation and stylish features, Apple broke the impression and use of the inherent mobile phone, so that the use of mobile phone system in intelligence to the extreme, let people experience anytime, anywhere Internet access, shooting and other entertainment. Evolutionary psychology holds that people seek new and strange things in the hope of getting more attention. Contemporary consumer types are rich and colorful, most of Apple's consumer groups have their typical psychological characteristics, their hearts rich, enthusiastic, active thinking, fanciful, easy to accept new things, very creative. Reflected in the fashion psychology and behavior, is to hope that they can stand at the forefront of the times, seek new and different, spend a lot of time and energy to grasp fashion, fear of falling behind the trend, so in this psychology, the pursuit of fashion, novelty and high-tech consumers like to buy this type of new products, try a new life.

Modern psychology reveals that human behavior is dominated by motivation, which leads to various needs. Therefore, as consumers, their purchase and consumption behavior will be dominated by their consumption psychology. Consumers buy a certain commodity or choose a certain brand because the commodity or brand can meet their certain needs (physiological or psychological needs). With this kind of need or desire to buy goods or brands, there will be a kind of driving force - purchase motivation, and then promote its purchase behavior, and finally realize consumption.<br>The success of Apple's mobile phone is largely due to its technological innovation and fashionable functions. Apple has broken the impression and application of the inherent mobile phone, making the application of the mobile phone system in the intelligent play to the extreme, allowing people to experience the entertainment of Internet, shooting and so on anytime and anywhere. Evolutionary psychology believes that people pursue novelty and strangeness in order to get more attention. The types of contemporary consumers are rich and colorful. Most of Apple's consumer groups have their typical psychological characteristics. They are rich in heart, enthusiastic, active, imaginative, easy to accept new things, and highly creative. Therefore, it's the consumer's psychology to keep up with the new fashion and try to catch up with the new fashion.<br>