The main strategy of Starbucks is to increase sales while emphasizing the professionalism of coffee and to make customers feel the unique Starbucks experience. People who drink coffee are beginning to pursue coffee quality and convenience. Starbucks no longer emphasizes "the unique experience of the third space" as it used to do, but has begun to emphasize its professionalism in coffee more and more, and let customers feel the Starbucks experience, which can effectively retain the old customers and Attract new customers to buy, so that turnover and profits continue to rise
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