Incentive tourism is one of the fastest growing and most attractive forms of tourism in the world today, and it is also an important part of MICE market. As a special form of tourism, incentive tourism is essentially a management tool of modern enterprises. At the same time, it has distinctive characteristics of exhibition activities, which fully embodies the integration of tourism and exhibition. There are different types and characteristics of incentive tourism activities. Professional management organizations and tourism industry should plan, organize and implement groups according to specific procedures.
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