在选择产品时，客户会关注企业本身的价值。企业要树立良好的信誉和企业文化

When choosing products, customers will pay attention to the value of the enterprise itself. To establish a good reputation and corporate culture, enterprises must pay attention to brand building. Must always pay attention to the factors that consumers pay attention to, combine the focus of consumers with the products of the company and the corporate culture created by the company, pass them to the consumers and cause the emotional resonance of the consumers, and meet the common emotional and psychological needs. In this way, the enterprise gains both benefits and consumer loyalty to the brand throughout the marketing process, and consumers get corresponding emotional resonance and perceived value during the purchase process. <br>The platform APP is designed from multiple angles for customers to consider. There are more interesting sections on the Pinduoduo page, such as Duoduo Orchard and Golden Pig to make big money, etc. These plates are actually small games that can disperse consumers' daily scattered time and increase the time consumers spend on Pinduoduo. The future Pinduoduo APP is more than just a shopping app. It can be built into an app that integrates leisure and entertainment, which can increase the purchase probability of customers. How to turn customers into regular customers is also a matter of consideration. From a psychological point of view, consumers often choose an e-commerce to shop, then this e-commerce must be irreplaceable by other e-commerce. Pinduoduo can improve customer loyalty through some measures, such as regularly issuing some cash deductions, etc., and regularly issuing small benefits to regular customers, then these behaviors may give consumers a psychological hint to continue shopping.

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When choosing products, customers will pay attention to the value of the enterprise itself. To establish a good reputation and corporate culture, enterprises should pay attention to brand building. We must always pay attention to the factors that consumers pay attention to, combine the focus of consumers' attention with the products of enterprises and the corporate culture created by enterprises, pass it on to consumers and arouse their emotional resonance, so as to meet the common emotional and psychological needs. In this way, in the whole marketing process, the enterprise obtains both the benefits and the loyalty of consumers to the brand, while the consumers get the corresponding emotional resonance and perceived value in the purchase process.<br>Platform app design is considered for customers from multiple perspectives. There are some interesting plates on pinduoduo's page, such as Duoduo orchard and golden pig making a lot of money. These plates are actually small games, which can kill consumers' daily scattered time and increase consumers' time on pinduoduo. In the future, pinduoduo app is not only a shopping app, but also an app integrating leisure and entertainment, which can improve customers' purchase probability. How to turn customers into regular customers also needs to be taken into consideration. From the perspective of psychology, consumers often choose an e-commerce for shopping, so this e-commerce must be irreplaceable. Pinduoduo can improve customer loyalty through some measures, such as regular distribution of some cash vouchers, regular distribution of some small benefits to old customers and other activities, which may give consumers psychological hints to continue shopping.