拼多多上存在部分商家在发布商品时，为了吸引消费者购买，在商品的基本信息

There are some merchants on Pinduoduo. When publishing products, in order to attract consumers to purchase, they over-optimize the product in the basic information of the product, such as excessive exaggeration of product performance, excessive PS of product pictures, and over-description of product color functions, although to a certain extent The above can make the customer place an order, but after the customer receives the goods and finds that the goods and the purchase page description are inconsistent, it is easy to produce a refund for the return of goods. In 2017, Pinduoduo ’s complaint resolution rate was only 51%, and consumers often saw comments such as “newly bought skirts are dirty and merchant customer service is not resolved” and “fruit is not fresh and customer service does not reply” in the comment area. Wait for negative reviews. <br>It's not very convenient for consumers to fight a lot of mini-games, such as free bargains, free orders, and a lot of orchards. For example, bargaining for free activities, ① the choice of commodities is limited, not all commodities participate in the activities. ② There are many users who need to help bargaining. The higher the price of the selected product, the more people need to bargain. ③ Need to constantly share links and ask friends to help bargain and destroy social relations. Although such activities are real, only a few users can get the goods for free in this small game. Most users have not completed the bargaining, which wastes time and energy, and finally expands the publicity. Learn more about the brand influence of Pinduoduo.

There are some merchants in the release of goods, in order to attract consumers to buy, in the basic information of the goods over-optimized products, such as over-exaggerating product performance, product picture excessive PS, too much modification of product color function description, although to a certain extent can make customers place orders, but customers received goods, found that the goods and purchase page description is inconsistent, it is easy to produce return refunds. In 2017, the complaint resolution rate of Seddo was only 51%, and in the comments area you can often see consumers commenting on negative reviews such as "New dresses are dirty, merchant customer service is not resolved", "Fruit is not fresh, customer service does not reply" and other negative reviews.<br>More on a lot of small games, such as cutting prices free to take, help to enjoy free single, many orchards, in fact, is not very convenient for consumers. If the price of free access activities, (1) is the choice of limited goods, not all goods are involved in the activities. (2) To help cut the price of the user needs a lot, the higher the price of the choice of goods, the more people need to cut the price. (3) You need to keep sharing links to ask friends to help cut prices and disrupt social relationships. Although such activities are real, but such a small game can finally get free goods only a few users, most users did not complete the price cut success, both wasted time and waste dissonale, and finally actually expand the promotion of more brand influence.

In pinduoduo, in order to attract consumers to buy, some businesses over optimize the products in the basic information of the products, such as over exaggerating the use performance of the products, over exaggerating the product pictures PS. the description of product color function is too decorated. Although it can make customers place an order to a certain extent, when customers receive the goods, they find that the description of the goods and the purchase page is inconsistent, so it is easy to generate a return refund. In 2017, pinduoduo's complaint resolution rate was only 51%. In the comment area, negative comments such as "the newly purchased skirt is dirty, the customer service of the business doesn't solve", "the fruit is not fresh, and the customer service doesn't reply" can often be seen.<br>Pinduoduo has many small games, such as bargain for free, help to enjoy free list and Duoduo orchard, which are not very convenient for consumers. For example, bargain for free activities, ① is limited selection of goods, not all goods participate in the activities. ② There are many users who need to help bargain. The higher the price of the selected goods, the more people need to bargain. ③ We need to share links constantly and ask friends to help us bargain and destroy social relations. Although this kind of activity is true, in fact, only a few users can get the products for free at the end of this small game. Most users have not completed the bargaining success, which wastes time and energy. In fact, it is to expand the brand influence of pinduoduo.<br>