社交网络环境—在消费者采纳产品的过程中，随着个体之间的相互作用变得更加

Social network environment—In the process of consumers adopting products, as the interaction between individuals becomes more complex and partial, most consumers make decisions about whether to adopt products based on their instant social network word-of-mouth information. The social network environment breaks through the geographical and spatial restrictions, and emphasizes the connection between people, so that consumers can quickly obtain more information that is conducive to their own choices without contact.

Social networking environment - As the interaction between individuals becomes more complex and local as consumers adopt products, most consumers make decisions about whether to adopt products based on their instant social networking word-of-mouth information. The social networking environment breaks through geographical and spatial constraints, emphasizing human connections, allowing consumers to quickly gain more information that is conducive to their choice simply without contact.

Social network environment - in the process of consumer adoption, as the interaction between individuals becomes more complex and local, most consumers make decisions on whether to adopt a product based on word-of-mouth information from their instant social networks. Social network environment breaks through the limitation of region and space, emphasizes the connection between people, so that consumers can quickly get more information which is conducive to their own choice without contact.