In recent years, people have used dynamic models to study the diffusion of new products. The research ideas and analytical methods of infectious disease transmission dynamics can be used for the study of new product diffusion, and the classic new product diffusion model is similar to the epidemiological model. Li et al. presents a heterogeneous network epidemiological model of the conscious and decision-making stages to explain the process of the diffusion of new products. In order to study the diffusion of new products in the market, Jiang et al. proposed a new product diffusion model using epidemiological methods. By introducing a new class of consumer types, Shao et al. extends the SIR epidemic model to the SIRB model, providing an environment to examine the proliferation of different new product types in social networks.
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