其中w 为潜在消费者j 对风险厌恶的程度；k为新产品价格的相对重要程度

Where w is the degree of potential consumer j's risk aversion; k is the relative importance of the price of the new product; h represents the expected value of potential consumer j's uncertain perception of new product performance when the information is not updated; n represents potential consumer j When the information is not updated, the degree of fluctuations in the uncertainty of the new product performance. m represents the obstacle of price to the purchase decision of potential consumer j, and the formula of m is as follows:

"W is the degree to which potential consumers j are averse to risk, k is relatively important to the price of new products, h represents the expectation of potential consumers j uncertain perceptionofd about the performance of the new product when the information is not updated, and n indicates the degree to which potential consumers j are uncertain about the performance of the new product when the information is not updated." m indicates that the price hinders the decision of potential consumers to buy j, and m is formulated as follows:

Among them, W is the risk aversion degree of potential consumer J; K is the relative importance of new product price; h is the expected value of new product performance uncertainty cognition of potential consumer J when information is not updated; n is the fluctuation degree of potential consumer J's cognition of new product performance uncertainty when information is not updated. M is the price barrier to the potential consumer J's purchase decision. The formula of M is as follows:<br>