首先运用文献分析法，在整理和概括此前学者胜任力模型的基础上，确定针对酒

First, use the literature analysis method, and on the basis of collating and summarizing the previous academic competency models, determine the basic competence dimensions for hotel employees and marketers and the competence elements contained in each dimension, and then use the semi-structured interview method to conduct high-end interviews. The competency characteristics of business hotel marketers were verified and sorted out, so as to determine the four major dimensions of the competency model and multiple competency characteristics under each dimension, and analyze the special features of the competency characteristics of high-end business hotel marketers. Further expand the research of competence in the field of high-end business hotel and its marketing personnel, and provide a theoretical basis for the practical application of high-end business hotel human resources or employee performance appraisal.

Firstly, using the literature analysis method, on the basis of sorting out and summarizing the previous scholars' competency models, determine the basic competency dimensions for hotel employees and marketing personnel and the competency elements contained in each dimension, and then use the semi-structured interview method to verify and sort out the competency characteristics of high-end business hotel marketing personnel, Thus, the four dimensions of the competency model and a variety of competency characteristics under each dimension are determined, the particularity of the competency characteristics of marketers in high-end business hotels is analyzed, and the research on competency in the field of high-end business hotels and their marketers is further expanded, It provides a theoretical basis for the practical application of human resources or employee performance appraisal in high-end business hotels.

Firstly, based on sorting out and summarizing previous scholars' competency models, the basic competency dimensions for hotel employees and marketers and the competency elements contained in each dimension are determined. Then, the competency characteristics of high-end business hotel marketers are verified and sorted out by using semi-structured interview method, so that the four dimensions of competency model and various competency characteristics under each dimension are determined. This paper analyzes the special features of the competence of marketers in high-end business hotels, further expands the research on competence in the field of high-end business hotels and their marketers, and provides a theoretical basis for the practical application of human resources or employee performance appraisal in high-end business hotels.