对数字企业市场经济重要性的定义是，作为一种新型的数字市场经济管理技术系

The definition of the importance of digital enterprise market economy is that as a new type of digital market economic management technology system, in the use of digital economic management system, due to the wide spread of various digital market economic management technologies, its application has been promoted <br>throughout Changes in the economic environment and economic activities. At present, the development of e-commerce has further accelerated and the <br>retail industry has been greatly impacted. If it is not in line with the development situation of the digital economy, it may affect <br>the profits of the retail industry . <br>Through analysis, it is found that in the digital economy environment, the traditional retail industry has been greatly impacted. <br>Although Zhouxi Yingmen Group has achieved certain marketing effects and network marketing channels have been further expanded, there are still backward marketing concepts and single marketing models. Other issues have severely restricted the development of Zhou Xiyingmen Group's marketing business in Changsha. Although Xiyingmen Group has its own advantages, it also faces some threats and challenges. On this basis, corresponding marketing strategies were put forward, including innovative marketing concepts, strengthening the training of network marketing talents, etc., to further improve the marketing level of Xiyingmen Group.

The importance of digital enterprise market economy is defined as a new digital market economy management technology system, in the use of digital economy management system, due to the widespread popularity of various digital market economy management technology, its application has been promoted<br>Changes in the overall economic environment and economic activity. At present, the speed of development of e-commerce has been further accelerated<br>The retail industry has taken a big hit. If it does not meet the development of the digital economy, it may have an impact on the retail industry<br>Profits of the enterprise.<br>Through the analysis, it is found that in the digital economy environment, the traditional retail industry has been greatly affected<br>Although Zhou Xiyingmen Group has achieved certain marketing results, network marketing channels have been further expanded, but there are still backward marketing concepts, marketing model single and other issues, seriously restricting the development of Zhou Xiyingmen Group's marketing business in Changsha. Although the Magpie Gate Group has its own advantages, it also faces some threats and challenges. On this basis, the corresponding marketing strategy is put forward, including innovative marketing concept, strengthening the training of network marketing talents, etc., in order to further improve the marketing level of Xiyingmen Group.

The definition of the importance of digital enterprise market economy is that, as a new type of digital market economic management technology system, in the use of digital economy management system, due to the wide popularization of various digital market economic management technology, its application has been promoted<br>Changes in the overall economic environment and economic activities. At present, the development speed of e-commerce is further accelerated<br>The retail industry has been hit hard. If it does not conform to the development situation of digital economy, it may have an impact on the retail industry<br>The profit of the enterprise.<br>Through the analysis, it is found that in the digital economy environment, the traditional retail industry has been greatly impacted<br>Although Zhou Xiyingmen group has achieved certain marketing results and its network marketing channels have been further expanded, there are still some problems such as backward marketing concept and single marketing mode, which seriously restrict the development of marketing business of Zhou Xiyingmen group in Changsha area. Although Xiyingmen group has its own advantages, it also faces some threats and challenges. On this basis, this paper puts forward the corresponding marketing strategies, including innovative marketing ideas, strengthening the training of network marketing talents, so as to further improve the marketing level of Xiyingmen group.<br>